Reasons To Hire A Professional Home Stager

Sep 01, 2024

Selling a home is a significant financial decision, and many sellers overlook one critical factor—staging. That might be because their realtor dissuades them from staging, or they mistakenly believe some common staging misconceptions – either way, it can cost them when it’s time to sell. The truth is, there are many important reasons to hire a professional home stager that will have a direct benefit on the successful sale of your home.

At A Dural Staging & Design, we help homeowners and investors in Dallas and Fort Worth maximize their listings with expert staging services. Here are ten reasons why hiring a professional home stager is essential when you’re selling your Texas home:

Reason #1: Staging Increases Buyer Interest

A staged home grabs buyers’ attention both online and in person. Staged homes typically get 90% more online buyer interest than unstaged properties. It’s a fact that buyers are drawn to photos of beautifully staged spaces because they are both aspirational and inspirational. They get buyers dreaming of their forever home.

And staged homes don’t just stand out online. According to the National Association of Realtors (NAR), 83% of buyers find it easier to visualize a staged home as their future home. Staging helps create inviting spaces and sell that aspirational lifestyle that so many home buyers want.

Reason #2: Staging Helps Homes Sell Faster

Staged homes sell faster than their unstaged competition. According to the Real Estate Staging Association (RESA), professionally staged properties spend 63% less time on the market than non-staged ones. Our staged properties sell considerably faster than other homes in the same neighborhoods. In competitive markets like Dallas and Fort Worth, staging reduces a home’s days on market (DOM).

Reason #3: Staging Boosts the Selling Price

Staging helps increase your return on investment when you’re selling your home. According to the National Association of Realtors, homes that are staged often sell for 1-5% more than their non-staged counterparts. Why? Because staged homes look move-in ready and buyers are willing to pay top dollar for that convenience.

Not only that, but staged homes appear more valuable than unstaged properties. They model the lifestyle most buyers want and sell a lifestyle that tugs at heartstrings and gets people dreaming of their futures in the property.

Reason #4: Staging Highlights a Home’s Best Features

A professional home stager knows how to arrange furniture and decor to highlight a home’s best features, ensuring potential buyers see the property in its best light. Not only that, but professional staging will help minimize the faults or weaknesses that might otherwise distract or dissuade prospective buyers.

Staging keeps buyers focused on a home’s key selling points and areas, helping them see what’s most important about the property. It reduces buyer objections and increases the likelihood that the house will sell quickly and attract generous offers.

Reason #5: Staging Helps Maximize Space

In vacant homes, rooms can appear smaller than they are. Staging allows buyers to understand each room’s potential, maximizing the perceived space. Not only that, staging helps buyers understand the function of each space in a home. Instead of letting rooms remain undefined, staging adds definition and functionality, making even the smallest or most awkward of spaces look and feel useful.

Because of this, staging helps add tangible value to a property, allowing it to appeal to more buyers and sell quicker.

Reason #6: Staging Gives You a Competitive Edge

Wondering if home staging is worth the investment? We get it. The truth is, staging sets your home apart from the competition in a market saturated with listings. A beautifully staged home feels welcoming, making it more likely to stand out in buyers’ minds. Often, in a neighborhood with many homes for sale, the unstaged properties will help to sell the staged homes simply because the difference between them feels so stark.

Staging is all about marketing. Like any other product, a home that looks more attractive will be more appealing and hold more value. This is why staging helps you stand out and sell your home quickly.

Reason #7: Staging Helps Buyers Visualize Living in a Home

Buyers are inherently visual, and it’s a fact that 9 out of 10 home buyers cannot see past the presentation of a space. If a home is unstaged, 90% of buyers will not be able to imagine how to use each space or how they will live in it.

When staged, buyers can imagine themselves living there, accurately gauge how their furniture fits, and, most importantly, fall in love with the lifestyle the property models. According to Forbes, homes that evoke an emotional connection are likelier to sell.

Reason #8: Staging Enhances Online Appeal

In today’s digital age, your first showing is online. Most buyers begin their home search online and will make a list of homes they want to see based on the photos and videos.

Professionally staged homes photograph better, and high-quality images are more likely to attract serious buyers. If you want more buyer interest and offers, investing in having your home staged will help you achieve these goals.

Reason #9: Staging Reduces the Hassle of DIY Mistakes

While saving a few dollars and staging your home yourself might seem like a smart idea, if you have no idea what you’re doing this could backfire and cost you money on the sale of your home.

Most homeowners believe that staging is just decluttering, organizing, or fluffing some pillows. In reality, a professional stager leverages their design and marketing background to create functional, appealing, and highly sellable spaces.

Professional stagers are also aware of what prospective buyers for properties in your area are looking for and understand how to stage your home to appeal to them. Hiring a professional ensures that every detail is handled expertly, saving you time and stress.

Reason #10: Staging Provides a Move-In Ready Look

Buyers are more willing to make offers on homes that feel move-in ready. Staging makes the house feel finished and move-in ready, which is appealing to today’s buyers who want convenience and are willing to pay more for that. Of all the reasons to hire a professional home stager, this one is often the one that home sellers can relate to the most. The reason being is that they are often doing their own home search while their house is up for sale and, as buyers themselves, they are often more willing to pay more for the convenience of a move-in property that looks great.

So Many Reasons to Hire a Professional Home Stager

Hiring a professional home stager offers numerous benefits when selling your home. At A Dural Staging & Design, we specialize in vacant home staging to help you sell faster and at a higher price. Ready to get started? Get a free home staging quote or browse our portfolio to see our latest projects. We’d love to help you make your property unforgettable.